AJAY BAKSHI (Shahrukh Khan) - A sharp and shrewd TV reporter works for Kaka Chowdhary (Satish Shah), owner of K-TV. Ajay - a star in his own right will cross all limits to prove that, he is the BEST. RIA BANERJEE (Juhi Chawla) - A beautiful women with an innocent face -camouflaging a sharp and intelligent mind. She is employed by Mr. Chinoy (Dalip Tahil), the CEO of Channel GALAXEE, to counter the burgeoning success of Ajay Bakshi and K-TV. She too goes all out to prove that she is the BEST. This is the beginning of a professional rivalry, and of a love hate relationship between the two. Each tries to outdo and outsmart the other’s efforts to promote their Channel. They both use an entire array of journalistic weaponry ranging from pampering and pandering to deception and deceit.

Suddenly, both of them are catapulted into the political spotlight when the Chief Minister Mushran (Govind Namdeo) and the opposition party leader Ramakant Dua (Shakti Kapoor) engage in a vicious political battle for power. The atmosphere is tense with the impending elections. In the midst of all this a simple common man, Mohan Joshi (Paresh Rawal), who gets entangled in the web of power hungry men. Ajay and Ria come together to help this common man and solicit the help of a softhearted under world Don Pappu Junior (Johnny Lever).

A spark is ignited which leads to a momentous chain of events that tests the integrity and character of all these people. Will this seemingly simple story of a simple common man change the lives of Ajay and Ria and of every other INDIAN?

Watch PHIR BHI DIL HAI HINDUSTANI to find out.